ТЕОРЕТИКО-МЕТОДОЛОГИЧЕСКИЕ ОСНОВАНИЯ ИЗУЧЕНИЯ ЭТНОКУЛЬТУРЫ МЕДИЦИНСКОГО ТУРИЗМА

Abstract

The aim of the study is to establish the theoretical and methodological foundations necessary for conducting research in the field of ethno-culture of medical tourism.

The methodological base of the research in general theoretical terms is based on the sociological theories of ethnos in the socio-cultural aspect, which have the potential to study the ethno-culture of medical tourism.

Research result. The most important aspect of the analysis, which allows us to come to theoretically and empirically significant results, is the establishment of the socio-cultural meaning of the signs of an ethnic group in terms of their relationship to health and, specifically, medical problems. Ethnicity is deeply rooted in culture. This leads to the fact that different ethnic groups have different forms of response in certain activities. These forms depend on values, stereotypes, attitudes, traditions, patterns, etc. In full, this conclusion applies to such areas as medicine. The behavior of social actors in the field of medicine is determined by socio-cultural factors, which are largely mediated by the category of ethnicity. Therefore, we are convinced that the processes taking place in the field of medical tourism depend on the existing complex, where socio-cultural, ethnic and medical grounds are equally mixed. Moreover, the latter largely depend on the resources that are available in each particular society. These resources determine the trajectories of medical tourism, adjusted by ethnicity within the given socio-cultural boundaries.

Prospects of the study. The authors see prospects for further research in the application of the constructed theoretical and methodological foundations to the study of the potential of medical tourism in different ethnic practices.